Created in 1933 by tennis champion René Lacoste, Crocodile has become one of the most famous brands in fashion and a symbol of French elegance. From the start, René Lacoste wanted to create a line of clothing that was comfortable and could be worn for sport, while retaining the understated and elegant ‘gentleman/tennis player' look. In the world of fragrances, LACOSTE has stayed loyal to this idea; the idea of natural elegance and a liberal attitude, living life like a great sporting hero