Sacha Juan is, above all, a partnership between two Swedish hairdressers to the stars: Sacha Mitic and Juan Rosenlind. In 1997, they opened their first store in Stockholm before launching their hair care product range later on. They were successful right from the start. The pair designed products based on the following concepts: simplicity, harmony, quality and innovation, with a view to tailoring the Sacha Juan product to the needs of the individual.